Columns

Google starts shipping locally-made Pixel cell phones from its own assembly line, ET Retail

.Google has actually started delivering in your area made Pixel mobile phones coming from its own production lines, the provider said Monday." Thrilled to announce that the 1st of our Helped make in India Google Pixel8 devices have actually started spinning off the production lines," Google.com India announced in a social media sites blog post. The business had actually introduced strategies to help make Pixel phones in your area in Oct 2023 at its Google.com For India event.According to market managers, the phones are being created through a wholly-owned subsidiary of Taiwanese contract producer Foxconn, got in touch with Wow Technician." This is a small set created after an extensive test manufacturing in Chennai. Foxconn will be ramping up creation of the upcoming brand-new alternative, screening for which is under procedure," a market manager aware of the development said to ET.Google was the only global mobile phone brand name overlooking coming from India's fast-scaling mobile phone manufacturing business that includes significant brand names like Apple and Samsung who belong to the government's production-linked incentive plan and exports large volumes of smart devices away from India.Google performed not define how many phones it organizes to manufacture in India, or whether it is going to be actually exporting coming from India." Our company are happy to declare today that the 1st of our Made in India Pixel 8 devices have actually started rolling off the assembly-line production. Beginning with these locally created Pixel phones that are going to very soon be readily available on our numerous circulation channels, we are dedicated to consistently delivering on our guarantee to bring the miracle of AI and our best-in-class cam adventure on these gadgets to people across the country," Google mentioned in feedback to ET's email finding more information.Earlier in Oct 2023, senior bad habit head of state Rick Osterloh had introduced that Google has actually partnered with global as well as domestic producers to create the unit in India." This is an early action towards extending the development right here to meet the regional need for Pixel gadgets," Osterloh possessed said.Google presently has a tiny market cooperate India. According to Counterpoint Investigation, Google had a 0.4% market share in Q2 2024, growing coming from 0.25% in 2023. Having said that, demand for Pixel gadgets is counted on to increase three opportunities through 2025, with many of the growth anticipated in the 2nd fifty percent, Tarun Pathak, analysis supervisor, Counterpoint said." Google.com is likely to acquire drive from GenAI as well as video camera functionalities. Additionally, the channel expansion and also neighborhood manufacturing suggests much better rates of the brand-new products. Google also possesses a likelihood to get cooperate the venture portion," Pathak pointed out.
Published On Aug 13, 2024 at 07:52 AM IST.




Participate in the community of 2M+ industry specialists.Sign up for our e-newsletter to obtain newest ideas &amp evaluation.


Download ETRetail App.Receive Realtime updates.Conserve your favourite short articles.


Scan to download App.