.New Delhi: Dependence Retail organizes to expand Superdry into the athleisure segment which are going to put it in direct competition along with leading sports wear brand names like Nike, Adidas as well as Asics.Last year, the English style brand had printer inked a shared endeavor agreement along with Dependence Brands for the purchase of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 million (virtually 405 crore at that time). Superdry's venture into the athleisure section in India will definitely be actually a 1st for the business around the globe, along with numerous establishments readied to level all over India. Originally, the firm will definitely sell clothes, and later shoes after protecting BIS license." The provider has actually been actually working with a retail style for athleisure items, which has actually observed a surge sought after due to the fact that the pandemic. It might consume French store Decathlon additionally with big format outlets, while Superdry sporting activities will definitely be mid-size outlets," claimed a store driver knowledgeable about the development.Reliance Retail did certainly not react to ET's queries.Sales of leading sports brand names have sprinted previously 2 years, steered by enhancing recognition regarding health and fitness and rising requirement for athleisure wear. Along with a populace of more than 1.4 billion, India is just one of the fastest-growing as well as most extensive global markets for sports apparel and footwear companies.Most international brands have actually been around in the country for greater than 20 years and have expanded through partnerships along with cricket and various other showing off tasks. The newer contestants, nonetheless, have actually been placing themselves as relaxed lifestyle and also normal athletic wear brand names. India is actually finding raising passion in sports like kabaddi, football, beach ball, hockey and also badminton.Superdry entered into the country in 2012 in partnership with Reliance Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL possesses partnerships with independent fashion trend companies in segments like high-end, bridge-to-luxury as well as high-premium as well as high-street way of living including Armani Exchange, Burberry, Bally, Canali, Diesel, Fuel, Hugo Employer, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands also acquired toy store Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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